Privacy policy

Last Updated: September 14, 2026

Hnmlrl (“Hnmlrl,” “we,” “our,” or “us”) respects customer privacy and handles personal information as described in this Privacy Policy.

This Privacy Policy explains how Hnmlrl collects, uses, shares, retains, and protects personal information when customers visit www.hnmlrl.com, create an account, place an order, make a payment, request a return or refund, subscribe to marketing communications, or contact customer support.

Consent is requested separately before personal information is processed for activities that legally require consent.

1. Scope and Data Controller

This Privacy Policy applies to personal information processed through www.hnmlrl.com and Hnmlrl’s related order, payment, shipping, delivery, return, refund, customer service, website analytics, and marketing activities.

The data controller is:

Hnmlrl

Business Address:
Charlottenburger Straße 40
13086 Berlin
Germany

Privacy Email: hello@hnmlrl.com
Privacy Phone: +49 30 91545172
Website: www.hnmlrl.com

Third-party websites and services linked from our website process personal information under their own privacy policies.

2. Personal Information We Collect

Hnmlrl collects the following categories of personal information in connection with our online store:

Identity and Contact Information

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Customer account contact information

Order and Transaction Information

  • Products ordered

  • Size, color, and quantity selections

  • Order number and order date

  • Order value, discounts, and taxes

  • Payment method and transaction status

  • Shipping, tracking, and delivery information

  • Return and refund information

  • Transaction verification information

Payment-Related Information

  • Payment method

  • Payment authorization status

  • Transaction status

  • Transaction reference

  • Limited payment information provided by payment processors

  • Billing verification results

Hnmlrl does not directly store customers’ complete credit or debit card numbers.

Account and Customer Service Information

  • Customer account information and preferences

  • Customer service emails and messages

  • Return and refund requests

  • Product and order inquiries

  • Photos and supporting information submitted in connection with an order or product issue

Device and Website Usage Information

  • IP address

  • Browser type and version

  • Device type and device identifiers

  • Operating system

  • Approximate location derived from IP address

  • Pages viewed and links selected

  • Referring website or advertising source

  • Website and checkout interactions

  • Date and time of website visits

  • Cookie, pixel, tag, and similar technology information

Marketing and Preference Information

  • Marketing subscription status

  • Email engagement information

  • Cookie and privacy preferences

  • Product interests

  • Website interactions

  • Advertising attribution information

3. How We Obtain Personal Information

Hnmlrl obtains personal information from:

  • Customers: Information submitted when placing an order, creating an account, contacting customer support, subscribing to marketing communications, or requesting a return or refund.

  • Customer Devices: Information collected through cookies, pixels, tags, server logs, and similar technologies.

  • Payment Providers: Payment authorization, transaction status, transaction reference, and billing verification information.

  • Shipping and Fulfillment Providers: Shipping, tracking, and delivery information.

  • Shopify: Information processed through our online store, checkout, customer accounts, and related e-commerce services.

  • Analytics and Advertising Services: Website activity, advertising attribution, and advertising performance information.

  • Fraud-Prevention and Security Providers: Transaction and device information used to identify suspicious or unauthorized activity.

4. How and Why We Use Personal Information

Hnmlrl uses personal information to:

  • Accept, process, and fulfill orders

  • Authorize and process payments

  • Process approved refunds

  • Arrange shipping and delivery

  • Send order confirmations and tracking information

  • Process returns and refund requests

  • Respond to customer inquiries

  • Maintain customer accounts

  • Verify transactions and prevent fraud

  • Operate and secure www.hnmlrl.com

  • Maintain and improve website functionality

  • Analyze website and advertising performance

  • Maintain tax, accounting, transaction, and business records

  • Establish, exercise, or defend legal claims

  • Meet applicable legal obligations

  • Send marketing communications to subscribed customers

For personal data governed by the GDPR, Hnmlrl relies on:

  • Performance of a Contract: Orders, payments, shipping, delivery, returns, refunds, and requested customer services.

  • Legal Obligation: German and European tax, accounting, commercial, consumer protection, and statutory record-keeping requirements.

  • Legitimate Interests: Fraud prevention, transaction security, website security, customer service, business administration, record maintenance, and website improvement.

  • Consent: Marketing communications and non-essential analytics, advertising, and cookie technologies that require consent.

Consent can be withdrawn at any time. Withdrawal does not affect processing lawfully completed before consent was withdrawn.

5. Payment Processing

Payments are processed through Shopify and the payment provider selected by the customer at checkout.

Hnmlrl accepts the following payment methods:

  • Visa

  • MasterCard

  • American Express

  • Maestro

  • Apple Pay

  • Google Pay

  • Shop Pay

  • PayPal

Payment providers process the information required to authorize and complete transactions under their own privacy policies.

Hnmlrl receives transaction information required to confirm payments, manage orders, process approved refunds, and respond to payment-related inquiries.

Hnmlrl does not directly store customers’ complete credit or debit card numbers.

6. Cookies, Analytics and Advertising

Hnmlrl uses cookies, pixels, tags, and similar technologies to:

  • Operate website and checkout functions

  • Maintain shopping-cart and customer-account sessions

  • Remember privacy and website preferences

  • Protect the website and prevent fraud

  • Measure website traffic and performance

  • Analyze website interactions

  • Measure advertising effectiveness

  • Attribute website visits and orders to advertising campaigns

Strictly necessary technologies support essential website and checkout functions.

Non-essential analytics and advertising technologies that legally require consent are activated after the customer provides consent through the website’s cookie controls.

Hnmlrl uses enabled services provided through Shopify, Google, and Pinterest for e-commerce functionality, analytics, advertising measurement, and advertising attribution.

Customers can review and change available cookie choices through the cookie or privacy preference controls provided on www.hnmlrl.com.

Customers can also manage cookies through browser settings. Blocking essential cookies can affect website and checkout functionality.

7. How We Share Personal Information

Hnmlrl shares personal information with service providers required to operate our online store:

  • Shopify: Online store, checkout, hosting, customer accounts, and e-commerce infrastructure.

  • Payment Providers, Card Networks, Banks, and Digital Wallet Providers: Payment authorization, transaction processing, verification, and refunds.

  • Shipping and Fulfillment Providers: Order fulfillment, shipping, tracking, and delivery.

  • Customer Service and Communication Providers: Customer inquiries and transactional communications.

  • Technology and Security Providers: Website operation, technical support, security, and fraud prevention.

  • Google and Pinterest Services: Analytics, advertising measurement, and advertising attribution according to customer privacy choices.

  • Professional Advisers: Legal, tax, accounting, and compliance services.

  • Government Authorities, Regulators, Courts, and Law Enforcement: Information required by a valid legal obligation or lawful request.

Service providers receive the personal information required to perform the services for which they are engaged.

Hnmlrl does not sell personal information in exchange for monetary payment.

8. International Data Transfers

Hnmlrl is headquartered in Germany.

Shopify, payment providers, shipping providers, analytics providers, advertising providers, and other service providers process personal information in the countries where their services and infrastructure operate.

Personal data transferred from Germany or another country within the European Economic Area to a country outside the EEA is transferred according to the requirements of the GDPR.

Transfer safeguards include:

  • European Commission adequacy decisions

  • European Commission Standard Contractual Clauses

  • Contractual and technical safeguards required for the transfer

  • Other transfer mechanisms recognized under the GDPR

9. Data Retention

Hnmlrl retains personal information for the period required to fulfill the purpose for which the information was collected and to satisfy applicable German and European record-keeping requirements.

Retention periods are determined by:

  • Order fulfillment requirements

  • Customer service requirements

  • Return and refund periods

  • Chargeback and payment dispute periods

  • German tax and accounting requirements

  • Commercial record-keeping requirements

  • Consumer protection requirements

  • Statutory limitation periods

  • Fraud-prevention and security requirements

  • Active legal claims and disputes

Marketing subscription information is retained until the customer unsubscribes or withdraws consent.

Hnmlrl retains limited suppression information after an unsubscribe request to prevent further marketing communications to that email address.

Personal information that is no longer required for an active purpose or legal obligation is deleted or anonymized.

10. Data Security

Hnmlrl uses technical and organizational safeguards designed to protect personal information against unauthorized access, accidental loss, misuse, unauthorized disclosure, alteration, and destruction.

Payment card transactions are processed through supported payment providers. Hnmlrl does not directly store complete payment card numbers.

Access to customer information is restricted to systems and service providers that require the information to perform the services described in this Privacy Policy.

No Internet transmission or electronic storage system provides absolute security.

Customers should protect their account credentials and contact Hnmlrl if they identify unauthorized account or order activity.

11. GDPR Privacy Rights

Individuals whose personal data is governed by the GDPR have the following rights, subject to the requirements and exceptions established by the GDPR:

  • Right of access

  • Right to rectification

  • Right to erasure

  • Right to restriction of processing

  • Right to object to processing based on legitimate interests

  • Right to object to direct marketing

  • Right to data portability

  • Right to withdraw consent for consent-based processing

  • Right to lodge a complaint with a competent data protection supervisory authority

Customers can object at any time to the processing of personal data for direct marketing.

To exercise a GDPR privacy right, contact hello@hnmlrl.com.

12. U.S. Privacy Rights and Targeted Advertising

Hnmlrl customers granted privacy rights under an applicable U.S. state privacy law can exercise the rights provided by that law, including:

  • Access to personal information

  • Correction of inaccurate personal information

  • Deletion of personal information

  • A portable copy of eligible personal information

  • Opt-out of targeted advertising

  • Opt-out of a sale or sharing of personal information as defined by the governing state law

  • Limitation of specified uses of sensitive personal information when the governing law provides that right

  • Appeal of a privacy-request decision when the governing law provides an appeal right

Hnmlrl does not sell personal information in exchange for monetary payment.

Advertising and analytics technologies transmit cookie identifiers, device information, website interactions, and advertising attribution information to the advertising and analytics providers enabled on our website. Certain U.S. state privacy laws classify specified transfers as a “sale,” “sharing,” or processing for targeted advertising.

Customers with a statutory opt-out right can submit an opt-out request through the privacy or cookie controls on www.hnmlrl.com or by emailing hello@hnmlrl.com with the subject “Do Not Sell or Share My Personal Information.”

Hnmlrl does not discriminate against customers for exercising privacy rights granted by applicable law.

13. Children's Privacy

Hnmlrl’s website, products, and services are not directed to children under the age of 16.

Hnmlrl does not knowingly collect personal information directly from children under 16 for customer accounts, purchases, or marketing subscriptions without the authorization required by law.

Individuals under 16 should not create a customer account, place an order, subscribe to marketing communications, or submit personal information to Hnmlrl without the authorization required by law.

If Hnmlrl becomes aware that personal information from a child has been collected without the required authorization, Hnmlrl will delete the information unless retention is legally required.

A parent or legal guardian who believes that a child has submitted personal information without the required authorization can contact hello@hnmlrl.com.

14. How to Exercise Privacy Rights

Privacy requests can be submitted to:

Email: hello@hnmlrl.com

Include:

  • Your name

  • The email address associated with your account or order

  • Your order number when the request concerns an order

  • The privacy right you wish to exercise

  • A clear description of the requested action

Hnmlrl requests additional verification information when required to confirm the identity of the requester and protect personal information from unauthorized access, disclosure, alteration, or deletion.

For requests governed by the GDPR, Hnmlrl responds without undue delay and within one month after receiving the request.

For complex or multiple GDPR requests, the response period can be extended by up to two additional months as provided by the GDPR. Hnmlrl will notify the requester within the initial one-month period when an extension is required.

Individuals governed by the GDPR can also lodge a complaint with the competent data protection supervisory authority.

15. Marketing Communications

Hnmlrl sends promotional communications to customers who have provided the required consent or when another legal basis authorizes the communication.

Marketing communications contain information about:

  • Products and collections

  • Promotions and special offers

  • Store news

  • Marketing updates

Customers can unsubscribe from marketing emails by using the unsubscribe link contained in the email or by contacting hello@hnmlrl.com.

After an unsubscribe request is processed, Hnmlrl stops sending promotional marketing emails to that email address.

Transactional communications concerning orders, payments, shipping, delivery, account security, returns, refunds, and customer service continue when required to provide those services.

16. Policy Updates and Contact Information

Hnmlrl updates this Privacy Policy when changes to our website, services, data-processing activities, service providers, or legal requirements require the policy to be revised.

The current version is published on this page with the applicable Last Updated date.

For privacy questions, privacy requests, objections, withdrawals of consent, or data protection complaints, contact:

Store Name: Hnmlrl
Data Controller: Hnmlrl
Website: www.hnmlrl.com

Business Address:
Charlottenburger Straße 40
13086 Berlin
Germany

Privacy Email:
hello@hnmlrl.com

Support Phone:
+49 30 91545172

Customer Support Hours:
Monday – Saturday: 9:00 AM – 6:00 PM (CET/CEST)
Sunday: Closed

General Customer Support Response Time:
1–2 business days

Privacy rights requests and data protection complaints are processed within the response periods established by the law governing the request.

Customers can also review Hnmlrl’s Cookie Preferences, Payment Terms, Shipping Policy, Refund Policy, and Terms of Service on www.hnmlrl.com.